Umniah stands out in one of the region’s most competitive markets as the fastest growing and most trusted telecommunications provider. Since its launch in June 2005, Umniah has achieved a strong presence in the Jordanian telecom market by offering high-quality mobile, internet, and business solutions while keeping abreast of the latest industry trends and ensuring customer satisfaction.
Umniah consistently contributes to the development of Jordan’s telecommunications services by maintaining steady growth in the areas of mobile and Internet subscriptions. The company boosted the Jordanian mobile market penetration from 38% in 2005 to more than 157% in 2016, proving itself as a driving force in the expansion of the ICT sector.
A subsidiary of Batelco Bahrain, Umniah acquired Batelco Jordan in 2008, which brought new infrastructure and human resources to the company: notably, the acquisition made possible the launch of Umniah Business Solutions, diversifying and enriching the company’s offerings to completely satisfy Jordanian telecommunication needs.
With the launch of its ultra-fast 3.75G network under the commercial brand “evo” in 2012—powered exclusively by HSPA+ technology—the company now supplies record-speed broadband Internet connections across the Kingdom. In 2015, Umniah invested hundreds of millions of dollars to expand and upgrade its existing 3G network, and for the first time in Jordan in 2016, it launched its high-speed Internet service via its LTE 4G Mobile Network “evo 4G” and its LTE Fixed Network. And while its network helped deliver record-speed connectivity to its customers, Umniah has won the 2016 Fastest Network Award in Jordan, certified from Speedtest by Ookla.
Umniah continues to expand on yearly basis and is distinguished in establishing strategic partnerships with many international players like Cisco, Microsoft CSP, and IBM Security, allowing Umniah to collaborate with these companies in order to offer exclusive services to its customers.
Also and as part of Umniah’s commitment to keeping abreast of latest global trends towards the Internet of Things (IoT) and machine-to-machine communication, Umniah is always keen to enhance the day to day experience for the end user by launching first of its kind innovative digital solutions as Smart Home automation, tracking systems and others.
In March 2013, Umniah announced its partnership with Plug and Play, a California-based startup accelerator: this shared initiative has helped Umniah reach out to Jordan’s young entrepreneurs by offering them the opportunity to obtain invaluable knowledge, experience, and insight through a program held in Silicon Valley, USA, and as a second phase, Umniah in 2014 launched in Jordan its Innovation Center “The Tank” at the King Hussein Business Park to have more startups benefit from this program.
Umniah has also partnered with many NGOs and initiatives since its founding, which provides the basis for Umniah’s stellar reputation as a socially responsible company. Umniah’s ‘Belong’ platforms allow the company to reach out to the community in a sustainable and high-impact way, through involvement in aspects of society including innovation, education, arts and culture, sports, healthcare, environment, adventure and others.
Umniah’s focus on the youth, the largest segment of Jordanian society, was demonstrated by the launch of its new platform “Shababi” in 2015, which offers an entertainment experience and demonstrates Umniah’s continuous focus on improving and promoting value-for-money services to this vital sector.
Since its inception, Umniah has worked to advance women’s empowerment and inclusion both in the workplace and in the communities in which it operates, and as such became a signatory to the United Nations Global Women’s Empowerment Principles in 2015.
With a subscriber base that exceeds 4 million and a market share of more than 30%, Umniah will continue to grow by adhering to its core values of innovation and customer-centricity. Its comprehensive selection of innovative services and business solutions means that everyone can “belong” to the Umniah community.